Why generic copy kills Wix conversions
Most Wix sites launch with template placeholder copy that nobody bothered to rewrite. Add a layer of AI sludge on top and you get hero sections that say nothing, service blocks that list features instead of outcomes, and CTAs that mumble "Learn more" instead of naming the next step.
Visitors don't read — they scan. If your H1 doesn't name the buyer's problem in the first 4 words, your homepage is invisible. Weak Wix copy is the single biggest reason a beautiful site still bounces at 78%.